YOUR PERSONAL BRAND - WHAT? HOW?

There's a lot of talk about Branding these days.

Everyone from Wal-Mart to the Mom & Pop coffee shop on the corner has one, or they should and so should you!

People do business with people in Real Estate.
That's why you see the odd small no-name brokerage getting a listing.
That is why some people do weird things in business, we see it all the time. It often comes back to the relationship developed and the trust gained from that relationship.

Relationships do matter!
Make no mistake about it and that is especially true if you are looking for referral or repeat business. If the consumer builds a closer trusting relationship with someone else after they purchased or did a deal with you. Then you have failed in the relationship category.
More on that later!

Your brokerage or company has likely spent thousands and yes some have spent millions on developing and building their brand.

You share in that corporate brand but because people do business with people it is very important that you also have a brand. One that goes hand in hand with your corporate brand.

You as a salesperson need to do the same thing that the corporation did.

By the way if you own any business (real estate or not), I don't care what it is... You are in sales!

So here is an interesting read on "Branding."
Have a look and if you haven't started yet, give it some thought before you go into ACTION. After some time spent on this go and build your brand!

A Guide to Defining a Personal Brand.