Email Marketing 2015

Technology is great thing and when I think of email I think of FREE mail-outs that only a few years ago used to cost REALTORS a bundle every month.

First of all make sure you have the proper permission to Email your Clients! You do not want to be charged under the Spam Law and add to that no one wants to be thought of as a "SPAMMER!"

The new laws make it very expensive should someone turn against you. This happened to a good friend of mine down in the USA. It was a very similar situation only with their "Faxing Laws."

They settled out of court for $10,000.00 over one Fax!

Email marketing when done correctly can be an excellent tool to stay "top of mind" with your clients. "Top of Mind Awareness" is something that most agents are lacking in a very big way. This is a no-no in marketing so make sure to add building "Top of Mind Awareness" for your 2015 Goals and Plan for Success!

Its not for just when your Clients are about to move.
It is for them to remember to refer you when their family or friends are moving too! Do they have a reason to remember you and if they do... Do they have a reason to refer you?

Here's a recent article on Email Marketing below.

It should also be noted that your news should concentrate on what "they" will find valuable!
Not on sales! Don't try to sell people with email!
In fact people hate to be sold at anytime - period!
Think educational, valuable, newsworthy, maintenance, funny, trends and that will help you.

How often?
I would say once you have their permission and you follow all the rules so as not to sell them try doing it once a month. In any case NO LESS than once per quarter. You will be amazed how fast people will forget about you even if you are the best REALTOR that they have ever met!

People hate to be sold to and that's the fastest way to have your subscriber list dwindle down to ZERO so be very careful!

Soon we will talk about "WIFM" (What's In It For Me?) which for many will be one of the most valuable lessons in their real estate careers!

Click Link: Email Marketing for 2015!

Remember to MAKE it a GREAT Day!