Tactics for Better Marketing

It all Starts With the Headline!

Content marketing is nothing new, but content marketing that works well is something every agent still struggles with.

There are two parts to a great content marketing strategy: 

1. Distribution (spreading around the content) and 

2. Return on Investment, or ROI (producing results through the content after people read it).

The Headlines!

Want someone to click the link you posted on Facebook, call from your newspaper ad or actually read your content? It all starts with the headline!

BuzzFeed built its entire business off great headlines, and it’s something the website tries to improve every day.
Taking this same ruthless approach to your real estate content can be what separates your content from the rest of your competition.

Don’t build headlines for only search engine optimization (SEO) purposes. I'm told an optimal headline length is 60 to 100 characters, and headlines of 16 to 18 words have higher click through rates. 

If you do not measure your ads and marketing, how do you know if its even working? How do you know if you are wasting your limited marketing dollars?

Use internal links for more than SEO

By now most people with a basic understanding of SEO know that linking to your website inside your own content is beneficial for ranking on Google reasons.

Another great reason that is often overlooked is that people actually click the links inside your content if they are worthy!
When you’re not just linking back for SEO juice and you actually put natural links into your content, people will visit those pages!

This gives you another chance to capture a lead on another page.

ALWAYS Use an effective Call to ACTION!

Every advertisement or post should include a call to action. Tell your audience what you want them to do! You will be surprised at how many will respond.
Next give them a reason to respond. Offer something up front!
Down the road we will get into "Direct Response" marketing and other tips to increase your ROI.

Format your Content

Easy-to-read content means more people will finish reading it. And as more people finish reading the post, they are also more likely to share it with someone they know.

Using bullet points and proper breaks in between paragraphs is important; you should also always include interactive content such as images, video and audio.
When online know that Google likes this stuff, too. It’s a win-win.
Why? Because you want the Google Search to find and use your site, this will improve your rankings as you need to be on the first page of any Google search related to your business in your area!

Create specialized offers inside your content

Another high-conversion technique you can use with your content to turn more of your visitors into leads. It’s a little bit more complicated, but if you have any newsletter skills, you should be able to set it up pretty easily.

The setup works like this:

• Create an offer for each post you write, such as a free e-book or report to encourage readers to subscribe to your blog. If you don't have a Blog then start one. Go to Google's Blogger or perhaps Wordpress if you are Blog Savvy.
• Create an opt-in form where readers can get alerts about new content and include it in each blog post.
• All the top email newsletter providers should offer an auto-responder. Set it up to reply to any new subscribers with the reward of the offer you gave in the article.
• Enjoy your third way to convert visitors on your real estate website!

Once you get all of these tactics working for you, the next step is to figure out what verbiage to use to convert even more visitors into leads.

Remember: Measure everything you do. Every time you get a call or email find out how they came to contact you? Without this knowledge you will not know what is working. Worse yet you will not know what is NOT working. If this is costing you time, money or both then you need to know this stuff! Guessing is the first step to bankruptcy!